According to Statista.com, the UK market for reading support products has an annual market value of over £4 Billion! which is set to grow by approximately 5.6% per year. (CAGR2020-2023)
The stark reality, whether we like it or not is that nearly everyone will need some form of vision aid for close up reading by the time they are 50.... and 50+ year olds are the new 25 year olds when it comes to keeping up with trends today! One surprising fact is that on average typical users purchase more than 4 pairs each year!
Whilst consumers may choke at the cost of prescription readers from Opticians, the market for “ready readers” is booming. A consumer might have to pay more than £100 for a pair of reading glasses from an optician which might easily be lost or broken, whereas the comparatively inexpensive ready readers mean that people can afford to take risks with fashionable frames, often buying more than one pair.
One cautionary note however, often reported by the likes of Which? magazine and the Tabloids, is that very cheap readers can be potentially damaging to the eyes and should be approached carefully. The most common fail is that the lenses are not properly tested and the centres of the lenses not correctly positioned which can cause blurred or double vision, head aches and worse! Which? magazine advises people who have a prescription above +2.0 to test ‘ready’ reading glasses for two minutes to check the centre points of each lens are aligned correctly.
So this growing market represents a great opportunity for Book Stores and Gift Stores , to capitalise on this trend, with an appropriate offering. Fashionable frames and quality lenses at competitive RRP’s that suit the profile of their customers.
Diopter strength refers to the optical power of a lens. It’s commonly applied to reader-strength eyeglasses or bifocals, as well as telescopes & other magnifying lenses. Lenses with a focal length – defined as the distance between the centre of a lens and its focal point – of 1 meter (about 39 inches) have a diopter strength of 1. Since diopter strength is based on the inverse of the focal length, a 2 diopter lens is not 2 meters but 1/2 meter, a 3 diopter lens is 1/3 meter and so forth. This is important because magnification increases as the lens focal length gets shorter, which is why wearing higher diopter strength lenses allows for sharper, clearer images closer to your eyes.
Do your customers need glasses? As most people start needing help with vision around the age of 40, the market for ready readers is growing and will continue to grow as long as people continue to age/get to 40. There are not many things that are certain as that! If you have had your eye on this product sector, but not known where to start or what to choose, Easy Readers really are the easy way to retail reading glasses. We have designed 10 frames based on the most popular high street styles (to suit all ages and genders), produced them in just the best selling colours and top selling four lens strengths. Then tested them to all the required quality standards and packaged & merchandised them in an original, charming and user friendly way. They are also reassuringly priced to reflect their superior quality, but competitive enough to suit everyone’s pocket too. Traditional book shop, garden centre, café, trendy barbers, pharmacy or department store, this range of 'easy to pick up’ readers merchandise wonderfully just about anywhere. Easy! We think you should try it! An assortment of styles with various RRPs, see individual product for prices.
The key features
• Easy to retail - Available in just the popular strengths 1.5, 2.0, 2.5, 3.0.
• 16 most popular high street frame styles - something to suit all ages and genders.
• Quality Tested to all UK, EU and US standards.
• Competitive price points.
• 'Ready to retail’ programs. Tidy, compact & contemporary merchandising options.
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